(can be read in less than one minute)
September Edition, #11
Week of September 16, 2019
A-Act Now……..B-Be the Change……C-Connect with Rotary…..and have fun along the way
   ·      Let’s all congratulate our District Governor Nominee Designate, Anita McDonald, who will be leading the District as our Governor in 2022-2023. The District Nominating Committee has interviewed and chosen Anita McDonald from the Rotary Club of Catalina (Tucson).  Please join me in wishing her much success as she begins the District Governor journey! We are thrilled that she graciously accepted the position.
      ·  Let's also congratulate our immediate PDG Kirk Reed and each and every one of us as members in District 5500 for placing 2nd in the Percentage of Members Giving to The Rotary Foundation (EREY) for the 2018-2019 year. PDG Kirk Reed, thank you for being our Inspiration. Our percentage was 61%.  
   ·        Our good neighbor to the north of us, District 5495, is holding its 2nd annual Pursuing Peace Conference on September 20, from 9:00 am to 4:00 pm at the Rio Vista Rec Center, Peoria, AZ. The program, JUSTICE – PREREQUISITE FOR PEACE, will examine why Justice is critical for Peace. Registration can be found at www.pursuingpeace.org.
 ·         Our first District Leadership Retreat is this coming Saturday, Sept. 21st  and we have over 40 leadership team members registered! If we want Rotary to survive, our clubs have to change to grow. How do we do that? That’s what we’ll discover when we meet 10am-1pm at the Habitat For Humanity branch on Mountain Ave. in Tucson. There is no charge and lunch will be served.  All Presidents, AGs, PEs, and PNs are strongly encouraged to attend.  Please register on our website: www.rotaryd5500.org (on the left side, click on “Training (Including PEs)".   There will be links for "Leadership Retreat Registration” and “Leadership Retreat Information" which will answer many of the questions you and/or your club leaders might have.
Message from Governor Ellie
September is Basic Education and Literacy Month and I’d like to take this theme in a different direction.  When club president, Melissa Dunn, of Yuma Foothills Rotary was asked what her main focus was this year she said: “What I want to concentrate on is educating the community about Rotary and the things that we do in the name of Rotary. I want to bring more attention to membership and getting more people involved with the projects we do this year.”

How do we educate the community about Rotary? How do we get the community to recognize our logo and even to recognize the name Rotary? Far too many people ask: “What is Rotary?” We must build a strong BRAND, and in Vicki Puliz’s words, brand is the club experience—the Rotary Brand Experience. It’s now easier than ever to strengthen Rotary's image in your community with the user-friendly materials, tools and resources available in the Rotary Brand Center. 
Our Public Image Chair, Gary Hirsch, is available for additional brand help such as brand guidelines, how to post project photos with great impact and how to create the message the club wants to share. He will also offer marketing tips. Yes, let’s educate our communities so one day our logo can be as recognizable as the swoosh in Nike. 
Two of Gary’s goals for the Rotary year are:
  • To help clubs maintain consistency with Rotary International’s Brand Standards. This ensures that wherever we are and whatever we do, we can cement the association with Rotary International, its goals, and its accomplishments.
  • To ensure that the public is far more aware of what Rotary accomplishes—not to boast, but as an aid to secure members.
Please see the rest of this month’s District Newsletter for updates on the District Conference, The Ride to End Polio, RYLA, memorial services for PDG Dick Palmer, some membership best practices and some noteworthy accomplishments from some of our many great clubs throughout District 5500.